| B | I | N | G | O |
|---|---|---|---|---|
| proactive | product generation | navigating information | tailored solution | value-focused |
| centralize | process | distributed design | open systems | intranet |
| target | internet | leverage | resource | time-to-market |
| essential drivers | cross-platform | access | priority | flexible |
| cocreative | communication | data mining | success factor | emerging technology |